Editorial policy

Content we publish

A single calculator, plus brief explanations next to it. No ads, sponsored text or affiliate links appear here.

Checks and sources

Our formula uses the IAB definition of an impression. For every benchmark figure, we name the source and the period covered.

Before we put any figure on the page, we open its source and verify the number. Any figure we can't confirm stays off the page.

Corrections

If you find an error, email contact@cpmimpressioncalculator.com. We correct confirmed mistakes directly on the page.