About this calculator

Things it does

The CPM Impression Calculator does a single job. Enter any two of these: total cost, CPM (what you pay to show your ad 1,000 times) or impressions (how many times your ad appears). As you type, it calculates the third one.

You get the answer, every step of the math using your own numbers, and what one showing of your ad costs. That way you can test a price you were offered, or work out how much to spend on ads.

Things it doesn't do

It doesn't change money from one currency into another. Picking a currency from the menu changes only the symbol.

It makes no prediction about what an ad platform will charge you. The ad platform is the site or app where your ad appears. The numbers you enter aren't stored or sent.

Contact

Have a question, or found a wrong result? Please email us at contact@cpmimpressioncalculator.com.